Mission Statement:

Our mission is to revolutionise the relationship between brands and consumers using blockchain technology by offering innovative solutions that enable new forms of value, enhance the experience of ownership, and redistribute the value chain. We exist to pioneer a new era of consumer goods and experiences by seamlessly merging the physical and digital worlds. 

Through innovative blockchain-enabled products, we empower brands to establish unbreakable trust with their customers while providing unique and rewarding avenues for consumer engagement and ownership.

Vision:

Our vision is redefining experiences across fashion, music, and entertainment through seamless integration of technology and culture. We aim to reshape ownership and engagement, empowering brands and consumers with groundbreaking blockchain solutions that unlock unprecedented value and potential.

Values:

1. Lead Change with Examples: We lead by example, driving change through our actions and inspiring others to follow suit.
   
   
2. Be the Best in Class: We strive for excellence in everything we do, aiming to surpass industry standards and set new benchmarks.
   
   
3. Integrity. Human First Approach Always: Integrity is at the core of our values, and we prioritise a human-centric approach in all our interactions and decision-making processes.
   
   
4. Ideas are Cheap, Execution is Everything: While ideas are valuable, we prioritise execution and turning ideas into reality through action and implementation.
   
   
5. Simplify Everything, Make it Easy: We believe in simplifying complexity to make processes, products, and experiences user-friendly and accessible to all.
   
   
6. Minimal Charming Product (MCP) < Minimal Viable Product (MVP): We prioritise creating products with minimal yet captivating features. If the charm is well-received and it functions effectively, we further develop and scale it.
   
   
7. No Problem is Too Complex for Us to Solve, But is it a Problem Worth Solving?: We approach challenges with confidence and creativity, but we also critically evaluate whether solving a problem aligns with our mission and goals.
   
   
8. We Will Always Exist in Culture, but Do it for the Sub-culture: While we aim to stay relevant in the broader culture, we prioritise serving niche communities and subcultures with tailored solutions and experiences.

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Always:

• Exist in culture forever.
• Move fast and break shit.
• Care deeply about the cause.
• Strive for excellence.

Dangers:

• Ego is the enemy.
• Focus: Chase two hares and you'll catch neither.
• Know what you don't know.
• It won’t be easy, but nothing worthwhile ever was.