The System

Three Parts. One Record That Compounds.

TapTech is the Tags people tap, the Portal a tap opens, and Core, where you run all of it. Start with one moment; every one after it adds to the same record.


How it works

Engage with Real People

You can validate presence with a tag. With TapTech, those tags become an operating system.


How it connects

The Schematic

Three parts are only a system if something flows between them. From the tag in the world to the tools you already use.

  1. In the world

    Tags

    • Products
    • Places
    • Wrists and passes
    • Packaging and print

    Ten formats, locked. Advance tags are signed on every tap.

  2. In the browser

    Portal

    • Discovery
    • Sign up
    • Feed
    • Hub

    Nineteen modules. No app.

  3. Behind it

    Core

    • Identity and consent
    • Audience
    • Insights
    • Triggers

    One record. Yours.

  4. Out to

    Your stack

    • CRM and email
    • Commerce
    • Analytics
    • API and webhooks

    Exports on every tier; API from Agency.

One moment, followed through · modelled on Genesys TSKO6

  1. Tags21:04

    A wristband is tapped at the door.

  2. Portal21:04

    The ticket opens, checked offline. The holder is in.

  3. Core21:04

    An admit is recorded against a consented person, one scan per ticket.

  4. Your stack21:05

    Core can pass them on as “Came to TSKO6”, ready for the next on sale.


TapTech tags laid out flat: card, wristband, stickers and resin

01 · Tags

Tap opens the door.

Ten formats, from a sticker sheet to a metal card. Passive, encrypted and programmed before they reach you, so there is nothing to charge and nothing to install.

  • Ten formats, one system
  • Advance tags cannot be cloned
  • Pointed at a new page from Core, after they ship

More about Tags


The Genesys Portal: the feed

02 · Portal

The visit becomes a relationship.

A branded page that opens in the browser. Built from modules, arranged as a journey, and able to welcome back the people who have joined.

  • No app, no download
  • Modules: tickets, music, forms, products and more
  • A journey that changes with each visit

More about Portal


Core open on a laptop, showing a live campaign

03 · Core

One record, and it is yours.

Where you set up tags and Portals, see who showed up and came back, and talk to the people who said yes.

  • Live presence by place and time
  • Consent captured at the first tap
  • Export to the tools you already use

More about Core


Why it compounds

The Flywheel

Each turn makes the next one cheaper to start and more valuable to run.

  1. 01

    More tags

    Every product, place and wrist with a tag is another place presence can be recorded.

  2. 02

    More taps

    Each tap opens a Portal and puts a moment on the record.

  3. 03

    A richer record

    Core joins moments across nights, cities and drops, with consent beside them.

  4. 04

    Sharper decisions

    Which moments worked, who came back, who to invite next.

  5. 05

    Better moments

    Better moments draw more people, and earn the next product its own tag.

  6. And round again, through one record in Core.


Value over time

The Record, as It Fills

What you have running, and what you can now see, at three stages of a programme.

  1. The first moment

    One format, one Portal, one launch.

    Who showed up, where they went, how many said yes.

  2. Six months in

    Several moments on one record.

    Who came back. Journeys that change by visit. Regulars you can name.

  3. Two years in

    Products, places and partners on one system.

    An audience you own. Every launch starts with people who already said yes.

Where Next

In the docsHow it works ↗