About

Connect with what is real.

DEPARTMNT builds TapTech for the people who make things happen in the real world: artists, promoters, brands, stores and clubs. We started in culture, and we still build every project with the people running it.

Trusted in the room by

The thesis

Presence Is Different

The one signal a budget cannot buy. Four reasons, and the evidence for each from work we have run.

  1. 01 of 04

    It is expensive

    Compared to clicks, follows and impressions, presence costs a lot more: time, travel and money. That is why the signal is credible.

    6m 30s

    median time people stayed with the game at Kasina

    Kasina × Crocs →

  2. 02 of 04

    It cannot be faked

    Clicks get botted, followers get bought, impressions get distributed. You cannot buy ten thousand attendances.

    0%

    duplicate or fraud rate on the Navinder Nangla × END. drop

    Navinder Nangla × END. →

  3. 03 of 04

    Spend cannot replace it

    You can buy reach. You cannot buy attendance. It is the one audience a media budget cannot grow, which is why a sponsor should pay differently for it.

    Half

    of Mulaa Joans’ visits came from a physical tap, with no paid media

    Mulaa Joans →

  4. 04 of 04

    It is scarce

    Five hundred thousand followers, four hundred attendees. The four hundred are worth more per head, and until now nobody could isolate them.

    Fewer, better

    H.LLS’ most committed fans were almost all people who tapped an object

    H.LLS × 10K Projects →

How We Work

  • Built with you

    Every project so far has been scoped, built and run with the team on the ground. The platform is what we kept from doing that nine times.

  • Presence, not behaviour

    We count who showed up and who said yes. We never claim to know what someone thought, and never sell an audience on.

  • Nothing published that is not true

    Every figure on this site is signed off by the client and carries the date it was true.

The company

DEPARTMNT LABS UK LTD. Company number 16465558, registered in England and Wales.

Where Next