H.LLS × 10K Projects
A named, consented audience in 50 countries, built from zero.
What we have built, and what it returned
Kasina × Crocs:
A sold out launch, and every person on the floor accounted for.
94.9% puzzle completion once engaged
The first global launch of the Echo II, in Seoul. We turned the lights off and made discovery the mechanic.
Read more, Kasina × Crocs: A sold out launch, and every person on the floor accounted for.
All projects
- Ended
Retail · Seoul
Kasina × Crocs
A sold out launch, and every person on the floor accounted for.
Featured in Dazed, Hypebeast
94.9%
puzzle completion once engaged
1,031
taps across five touchpoints
298
people on the floor
LiveEvents · London and Los Angeles
Genesys
1,320 tickets through one door, with no booking fee taken.
£0
platform booking fee, remitted in full
1,320
tickets on one door system, every channel reissued
2.58%
all in payment cost, against 8 to 10% before
LiveCreators · London and Paris
H.LLS × 10K Projects
A named, consented audience in 50 countries, built from zero.
67%
opted into marketing, against a 20 to 30% norm
137
fans signed up in 11 days, from a standing start
35%
came back to the Portal unprompted
EndedExperiential · Singapore
G-SHOCK × Who Eats Art
One artwork, eleven tags, and 92% of people finished the journey.
Featured in WGSN
92%
completed the full journey
39%
shared to social, with no incentive
22×
engagement on the peak day
EndedProducts · London and Paris
Navinder Nangla × END.
Three in four garments became a verified entrant. Zero fraud.
Stocked at END.
75%
of garments became a verified entrant
49.3%
opted into marketing
0%
duplicate or fraud rate
LiveCreators · London, Reading and Leeds
Mulaa Joans × Atlantic Records
Brief to live in two weeks, then three activations on one system.
2 weeks
from brief to a live pop up
1,500
custom notes for the Scarlet Mafia Tour
45
resin tags per festival site
OpeningMembership · London
YOU Studio
One member record for the door, the diary and the bar.
36,000
sq ft, one system
4
systems built: member, production, admin, hardware
3
existing systems kept and connected, not rebuilt
EndedProducts · London
E Gucewicz
Two thousand one of one frames, each able to say what it was.
Shown at Barclays
2,000
one of one frames designed
10,000+
design variations generated
12 months
from first sketch to working prototype
LiveProducts · Bournemouth
Rough Cut
Ten one off garments that keep telling their story after the sale.
10
one off garments, each with its own page
5
storytelling pieces
5
client builds
Curious how this works for you?
We’re keen on big ideas.
Start with a brief, or talk to us.