Pricing
Pay for the platform.
Buy the tags you need.
Five tiers, and what each includes. Three you can set up yourself, two we scope with you. The calculator below prices your tier and tags over the term you choose.
Tiers
Five Tiers
Start where the work is today. Moving up keeps everything you have built.
Base
Self serve
£250 a month or £2,500 a year
Prove people take part. One moment, one Portal, set up in an afternoon.
For a pilot, a single drop, one event
- Portals
- 1 Portal
- Campaigns
- 1 campaign at once
- Seats
- 1 seat
- Modules
- Standard modules
- Ticketing
- No ticketing
- Contacts
- 1,000 contacts
- Reporting
- 30 days
- Tags
- List price
Studio
Self serve
£750 a month or £7,500 a year
Run campaigns that sell: tickets, video and music, with your brand on them.
For seasonal campaigns, a run of events, launches
- Portals
- 1 Portal
- Campaigns
- 3 campaigns at once
- Seats
- 3 seats
- Modules
- Base modules, plus video, music, reminders, page lock, ticketing, product
- Ticketing
- Yes, 3% fee
- Contacts
- 10,000 contacts
- Reporting
- 3 months
- Tags
- 2.5% off
Label
Self serve · Most programmes
£1,500 a month or £15,000 a year
Run a programme people belong to, across a collection or a tour, on your own domain.
For collections, tours, memberships
- Portals
- 3 Portals
- Campaigns
- 10 campaigns at once
- Seats
- 6 seats
- Modules
- Studio modules, plus membership tiers, wallet, booking
- Ticketing
- Yes, 3% fee
- Contacts
- 50,000 contacts
- Reporting
- 3 months
- Tags
- 5% off
Agency
Enterprise
£30,000 a year
Several brands, artists or clients from one place, with reports you can hand over.
For agencies and studios, record labels, groups of brands
- Portals
- 10 Portals
- Campaigns
- 30 campaigns at once
- Seats
- 15 seats
- Modules
- Same as Label, per brand
- Ticketing
- Yes, 1.5% fee
- Contacts
- 250,000 contacts
- Reporting
- 12 months
- Tags
- 10% off
Network
Enterprise
From £50,000 a year
TapTech as infrastructure across an estate, white labelled and integrated.
For venue and retail estates, global brands, platforms
- Portals
- By agreement
- Campaigns
- By agreement
- Seats
- 25 seats
- Modules
- Agency modules, plus bespoke modules
- Ticketing
- Yes, 1.5% fee
- Contacts
- By agreement
- Reporting
- 12 months, more by agreement
- Tags
- 15% off
Compare
Every Tier, Side by Side
The limits that matter as you grow, and how deep each Core module goes. Nothing switches off when a tier fills.
Scroll sideways for every tier →
| Feature | BaseSelf serve | StudioSelf serve | LabelSelf serve | AgencyEnterprise | NetworkEnterprise |
|---|---|---|---|---|---|
| Value | |||||
| What it is for | Prove people take part | Run campaigns that sell | Run a programme people belong to | Run it for clients | Run it as infrastructure |
| Price per contact, at the threshold | £2.50 a year | £0.75 a year | £0.30 a year | £0.12 a year | By agreement |
| Price per tap, at the threshold | 8p | 3p | 1.3p | 0.5p | By agreement |
| Thresholds | |||||
| Portals live | 1 | 1 | 3 | 10 | By agreement |
| Brands or artists | 1 | 1 | 1 | 5 | By agreement |
| Seats | 1 | 3 | 6 | 15 | 25 |
| Contacts heldPeople who gave consent and whose record you keep. | 1,000 | 10,000 | 50,000 | 250,000 | By agreement |
| Taps a month | 2,500 | 20,000 | 100,000 | 500,000 | By agreement |
| Campaigns live at onceA campaign is one journey on a Portal, with its own dates and tags. | 1 | 3 | 10 | 30 | By agreement |
| Active tagsTags have no limit. More tags usually mean more taps, and taps a month do have a limit, so they can move you up. | No limit | No limit | No limit | No limit | No limit |
| At a thresholdNothing switches off and nothing is billed as overage. | Prompt to upgrade | Prompt to upgrade | Prompt to upgrade | Scope review | By agreement |
| Capabilities | |||||
| Portal modules | Standard modules | Plus video, music, reminders, page lock, ticketing, product | Plus membership tiers, wallet, booking | Same as Label, per brand | Same, plus bespoke modules |
| Ticketing and paymentsFree events stay free. | No | Yes | Yes | Yes | Yes |
| Membership programmeLevels, a wallet balance and booking. | No | No | Yes | Yes | Yes |
| Automation | Tap to email | Tap to email and SMS, single step rules, scheduled sends | Multi step | Multi step, across brands | Custom |
| Reporting windowHow far back dashboards and exports reach. Records are kept. | 30 days | 3 months | 3 months | 12 months | 12 months, more by agreement |
| Export | CSV of members | CSV of members | CSV, scheduled | Scheduled and webhooks | Custom |
| APIOn sale once it ships. | No | No | No | Standard, with webhooks | Custom integrations |
| Brand | |||||
| Theming | Logo | Logo and colours | Full brand | Full brand, per brand | White label |
| Your own domain | No | No | 1 | 1 per brand | Yes |
| DEPARTMNT mark removed | No | No | Yes | Yes | Yes |
| Reports you hand to a client | No | No | No | Yes | Yes |
| Usage, then credits | |||||
| Emails a monthPrepaid credits past the allowance. At zero, sending pauses until topped up. | 2,500, then £1.50 per 1,000 | 10,000, then £1.50 per 1,000 | 50,000, then £1.50 per 1,000 | 150,000, then £1.50 per 1,000 | By agreement |
| SMSSent from credits only. | No | Credits, £80 per 1,000 | Credits, £80 per 1,000 | Credits, £80 per 1,000 | By agreement |
| Media storage | 5 GB, then £5 per 10 GB a month | 25 GB, then £5 per 10 GB a month | 100 GB, then £5 per 10 GB a month | 250 GB, then £5 per 10 GB a month | By agreement |
| Video watched a month | No | 5,000 minutes, then £2 per 1,000 minutes | 25,000 minutes, then £2 per 1,000 minutes | 100,000 minutes, then £2 per 1,000 minutes | By agreement |
| Push notificationsEnforced by the server, on every tier. | 2 per artist a day | 2 per artist a day | 2 per artist a day | 2 per artist a day | 2 per artist a day |
| Ticketing feeCharged to the organiser from the payout, never added at checkout. Free events carry no fee. | No ticketing | 3% | 3% | 1.5% | 1.5% |
| Support | |||||
| HelpResponse targets, 09:00 to 18:00, Monday to Friday. | Email, 5 working days | Critical 24 h, high 48 h, standard 7 days | Critical same working day, high 24 h, standard 3 working days | Account manager, agreed targets | Service level agreement |
| Getting startedBase, Studio and Label are self serve, in beta for selected clients from the fourth quarter of 2026. | Guides and in product setup | Guides and in product setup | Guides and in product setup | Onboarding, up to 2 days | Managed rollout, scoped |
| Custom requests | No | No | No | Scoped and quoted | Scoped and quoted |
| Uptime commitment | No | No | In contract | In contract | In contract |
| Terms | |||||
| Minimum term | 3 months | 3 months | 3 months | 12 months | 12 months |
| BillingAnnual is ten months paid for twelve. | Monthly or annual | Monthly or annual | Monthly or annual | Annual | Annual or multi year |
| Paying us | Card, automatic | Card, automatic | Card, automatic | Invoice, bank transfer | Invoice, bank transfer |
| Price changesExisting clients keep their price until renewal, for 12 months at most. | 60 to 90 days notice | 60 to 90 days notice | 60 to 90 days notice | At renewal | At renewal |
| Tag discount | 0% | 2.5% | 5% | 10% | 15% |
Scroll sideways for every tier →
| Feature | BaseSelf serve | StudioSelf serve | LabelSelf serve | AgencyEnterprise | NetworkEnterprise |
|---|---|---|---|---|---|
| Core modules | |||||
| IdentityTag registration, ownership and the member record | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| AccessChecking entry and opening what a tier includes | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| MediaFiles, audio, video and what a page delivers | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| GamifyMissions, stamps and progression | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| ConnectConsent, contact capture and follow | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| TriggerAutomation when something happens | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| IntelReporting and the views you live in | Lite | Standard | Advanced, limited | Advanced, full | Enterprise |
| CommerceTicketing and payments | Not included | Standard | Advanced, limited | Advanced, full | Enterprise |
| CollectCollectable objects and provenance | Not included | Standard | Advanced, limited | Advanced, full | Enterprise |
Estimate
What It Costs to Run, All In
Start from a programme like yours and change anything. Design the Portal if you want to. You get the tier that fits, every price over the term and what it could return, and you can send it all to us as a brief.
Start from the programme closest to yours. It fills in everything below and finds the lowest tier that fits; change anything after.
What It Could Return
An estimate from your own numbers over three years, with a 20% discount on every benefit and a 10% discount rate. Not a promise.
- Contacts kept7,200 × £3.00
- £21,600
- Ticketing fees saved6.95% plus £0.59 now, against our fee plus card processing
- £2,250
- A year, after the risk discount
- £19,080
- Three years of TapTech
- £59,715
- Three year return
- -4%
- Net present value
- −£2,337
- Year one paid back in
- 15 months
The starting ticketing fee is a typical UK ticketing platform rate with card processing included. Replace every figure with your own.
The Same Programme on Every Tier
Scroll sideways for every column →
| Tier | Subscription | Tag discount | Tags | Ticketing fee | Credits | Total | Fits |
|---|---|---|---|---|---|---|---|
| Base12 months, billed annually | £2,500 | 0% | £3,625 | £0 | £555 | £6,780 | Too small |
| Studio12 months, billed annually | £7,500 | 2.5% | £3,540 | £1,800 | £2,340 | £16,580 | Too small |
| Label12 months, billed annually | £15,000 | 5% | £3,455 | £1,800 | £1,920 | £23,575 | Yes |
| Agency12 months, billed annually | £30,000 | 10% | £3,270 | £900 | £1,920 | £37,490 | Yes |
| Network12 months, billed annually | £50,000 | 15% | £3,085 | £900 | By agreement | £55,385 | Yes |
Higher tiers cost more in subscription and less on tags and ticketing. Too small means the tier lacks something the programme needs.
Send It as a Brief
The whole programme goes to us as a brief. We reply with a firm quote within a working day, and times for a call if you want one.
Add your name and email to send it. Sending opens an email to hello@departmnt.xyz with the whole programme, then the page to book your call. Ordering online opens with the store.
The logic
What Moves You Up a Tier
The estimate above runs on exactly these. Any one of them can move a programme up; the highest one sets the tier.
- Portals live
- One Portal runs on Base and Studio; Label runs three, Agency ten.
- Campaigns live at once
- A campaign is one journey with its own dates: one on Base, three on Studio, ten on Label, thirty on Agency.
- Brands or artists
- A second brand or artist is Agency, up to five.
- Seats
- One login on Base, three on Studio, six on Label, fifteen on Agency.
- Contacts held
- People who said yes: 1,000 on Base, 10,000 on Studio, 50,000 on Label, 250,000 on Agency.
- Taps a month
- 2,500 on Base, 20,000 on Studio, 100,000 on Label, 500,000 on Agency.
- Active tags
- No threshold on any tier. Buying more tags never moves you up.
- Reporting window
- How far back the numbers go: 30 days on Base, 3 months on Studio and Label, 12 months on Agency, more on Network.
- Ticketing and payments
- Ticketing and payments, from Studio. The fee is 3%, or 1.5% on Agency and Network, never added at checkout.
- Video, music and reminders
- Video, music, reminders and page lock, from Studio.
- Membership
- Membership levels, a wallet balance and booking run as a programme, from Label.
- Multi step automation
- Single step rules on Studio; multi step from Label.
- Your own domain
- Your domain, without our mark, from Label.
- API
- The API, with webhooks, from Agency; custom integrations on Network.
- Reports for clients
- Reports you hand to a client or a label are Agency.
- White label or an estate
- Venues or stores at scale, white label or a service level agreement: Network.
Separately
Priced Separately
Tags
Bought per format and quantity at the published price. The price falls with quantity, your tier takes its discount off, and from 20,000 on a line the price is on request. Premium on metal resin tags are invoiced on request only, from 5,000.
Usage
Emails, SMS, media storage and video come with a monthly allowance, then prepaid credits. At zero the one thing pauses until topped up; nothing is billed after the fact.
Ticketing
A fee of 3% on Studio and Label, 1.5% on Agency and Network, charged to the organiser from the payout and never added at checkout. Free events carry no fee.
Build and creative
If you want us to design the Portal, the journey or the artwork, it is scoped as a project. On Agency and Network, custom requests are scoped and quoted.
At a threshold
Nothing switches off and nothing is billed as overage. Self serve shows you the next tier; on Agency and Network we review the scope with you.
Questions About Pricing
Is the calculator a quote?
It is an estimate at our published prices, before delivery. No VAT is charged. Artwork, finishes and larger quantities can move it. A brief gets you a firm quote within a working day.
What happens if we go over a limit?
Nothing stops working and nothing is billed as overage. Base, Studio and Label show you the next tier; on Agency and Network we review the scope with you. Emails, SMS, storage and video come with an allowance, then prepaid credits. A Portal never goes dark in the middle of an event.
Can we change tier?
Up at any time, and everything you built comes with you. Down at renewal.
How long do we sign up for?
Base, Studio and Label run for at least three months, billed monthly or annually by card. Agency and Network are twelve months and up, billed annually by invoice. Annual is ten months paid for twelve.
Do we own the tags and the records?
Yes. The tags are yours once bought, and the brand controls the records it collects, with export and deletion on request.
Not Ready to Price It?
- Have a dateStart a briefTell us the moment and the date. We reply within a working day.
- Rather talkTalk to usThirty minutes with the people who build it.
- Know the formatOrder tagsTen formats, priced by quantity, with your Portal assigned.
- Need proofSee the workNine programmes, with the numbers they returned.